There are places that embody a way of life. Destinations where time seems to stand still between the sound of the sea, historic architecture and an elegance that transcends generations. This summer, one of those places has become the setting for one of the season’s most sophisticated collaborations: the partnership between Burberry and the iconic Hôtel Belles Rives in Cap d’Antibes.

The historic British maison has chosen the French Riviera as the backdrop for an immersive experience that blends fashion, hospitality and lifestyle, reimagining some of the hotel’s most emblematic spaces through an exclusive interpretation of its signature check pattern, adapted to the deep navy-blue tones that define both Belles Rives and the Mediterranean Sea surrounding it.

A Legendary Hotel on the Mediterranean Coast

Located in Juan-les-Pins, just minutes from Cannes, Hôtel Belles Rives is one of the great icons of the French Riviera. Opened in 1929, this elegant Art Deco property occupies the former Villa Saint-Louis, the residence where F. Scott Fitzgerald spent some of his most celebrated summers with Zelda Fitzgerald and where he began shaping his timeless novel Tender Is the Night.

For nearly a century, the hotel has preserved its unique spirit, welcoming leading figures from the worlds of culture, art and international high society. Its privileged waterfront location, Art Deco architecture and timeless atmosphere have made it one of the most exclusive and recognizable hotels in Southern France.

When British Heritage Meets Riviera Glamour

The collaboration between Burberry and Belles Rives is a natural meeting of two icons with rich historical legacies. For this summer takeover, the British fashion house has reinterpreted the hotel’s Art Deco glamour through its own visual universe, introducing a bespoke blue version of its iconic check throughout several areas of the property.

The motif appears across terraces, sun loungers, parasols and decorative elements of the beach club, as well as in distinctive spaces such as the original 1920s elevator, the private pontoon over the sea and the entrances leading to the beach. The result is an elegant and organic integration that respects the hotel’s identity while infusing it with Burberry’s contemporary spirit.

Three Distinct Spaces to Experience the Burberry Summer

The experience unfolds across three carefully curated areas, each offering a unique way to immerse oneself in the Burberry universe.

The Panoramic Terrace

The renowned Belles Rives terrace becomes the social heart of the collaboration. Overlooking the sparkling Mediterranean, this space seamlessly combines the historic charm of the hotel with Burberry’s visual codes, creating the perfect setting for an aperitif, a sunset cocktail or simply taking in one of the French Riviera’s most breathtaking views.

La Plage Belles Rives

Just steps from the sea lies the hotel’s celebrated beachfront restaurant, one of the Riviera’s most sought-after summer destinations. Its culinary concept revolves around fresh, healthy and seasonal Mediterranean cuisine, where seafood, locally sourced vegetables and Provençal flavours take centre stage.

The dining experience embraces simplicity, authenticity and refinement, perfectly reflecting the relaxed sophistication that defines life on the Côte d’Azur. Seafront lunches, freshly grilled fish, vibrant Mediterranean salads and a carefully selected wine and cocktail menu transform every meal into a true celebration of summer.

The Private Pontoon Over Turquoise Waters

Perhaps the hotel’s most photographed location is its iconic wooden pontoon extending directly over the Mediterranean. Here, Burberry has showcased some of the most striking elements of the collaboration, dressing loungers and parasols in its exclusive blue check pattern and creating a serene environment dedicated to relaxation.

This exclusive waterfront setting offers direct access to the sea, delivering a unique experience where fashion and lifestyle meet literally above the crystal-clear waters of the French Riviera. The bespoke “Burberry Cap d’Antibes” branding completes a visual identity that has already become one of the defining images of Summer 2026.

More Than a Beach Club

Beyond its aesthetic transformation, the collaboration features a curated programme of exclusive experiences throughout the season. From watersports to activities inspired by Burberry’s maritime heritage, the British house has transformed Belles Rives into a true summer destination. Among the highlights is waterskiing, an activity deeply connected to the history and traditions of Juan-les-Pins Bay.

The initiative reflects one of the defining trends of contemporary luxury: the creation of immersive experiences where fashion, travel, gastronomy and hospitality converge to offer something far more valuable than a product — a lasting memory. Few places could provide a more fitting stage than the legendary Hôtel Belles Rives, where Burberry has written one of the most elegant chapters of the summer on the French Riviera.

-The Luxury Trends Magazine (Revista de Lujo – Luxury Magazine) © Burbery imágenes.