On the coast of Naoussa in Paros, facing the crystal-clear waters of the Aegean Sea and just steps from Piperi Beach, Avant Mar has established itself as one of Greece’s most exceptional luxury hotels. Conceived as a contemporary reinterpretation of Cycladic hospitality, this exclusive five-star hotel combines architecture, gastronomy, wellness, and a prime location to offer an experience marked by privacy, sophistication, and a new understanding of Mediterranean luxury.
At its heart lies the philosophy of slow luxury: an understated form of luxury in which time, space and the freedom to enjoy a destination without rushing become the ultimate privileges.
Cycladic white, sculptural curves, stone, marble, abundant natural light and a palette inspired by sand and sea define an aesthetic that appears effortless while being meticulously considered.
It is precisely this ability to combine the authenticity of Paros with the codes of contemporary international hospitality that makes Avant Mar one of the most compelling hotels in Greece today.
An exceptional setting beside Naoussa
Location is one of Avant Mar’s greatest assets.
The hotel sits beside Piperi Beach, approximately five minutes on foot from the centre of Naoussa, one of the most sophisticated and cosmopolitan towns in the Cyclades.
Guests can therefore experience two very different sides of Paros without having to choose between them: the tranquillity of a seaside retreat and immediate access to Naoussa’s boutiques, restaurants, galleries, terraces and nightlife.
Parikia Port is around 15 minutes away by car, while Paros Airport can be reached in less than half an hour.
The Aegean is a constant presence throughout the property. Hotel guests have access to Piperi Beach and complimentary sun loungers, while sea views frame many of Avant Mar’s terraces, gardens and public areas.
Cycladic architecture, reimagined
Avant Mar takes the traditional architecture of Paros as its starting point and translates it into a distinctly contemporary language.
Graceful arches, curved surfaces, precise geometric lines and a restrained palette of whites and natural tones create spaces that almost merge into the surrounding landscape. Natural light floods the interiors, while tactile materials and soft textures reinforce the atmosphere of calm that runs throughout the property.
Rather than competing with its surroundings, the architecture allows the island itself to remain the protagonist — an approach particularly fitting in Paros, where luxury is still deeply connected to simplicity, nature and the sea.
Rooms and suites designed around privacy
Avant Mar features 38 carefully curated rooms and suites in its main hotel, including seven suites with private plunge pools and the exclusive Avant Mar Premium Suite, which has its own private pool.
Accommodation ranges from double rooms of approximately 26 square metres to larger suites, while the Premium Suite offers approximately 70 square metres of space and represents one of the property’s most exclusive options.
One of Avant Mar’s most distinctive concepts, however, lies just 200 metres from the main hotel: the Avant Mar Infinity Suites.
Five standalone suites have been designed as intimate retreats above the Aegean, offering uninterrupted sea views, generous terraces and an even greater sense of seclusion. Classic, Junior, Deluxe and Grand categories allow guests to experience Paros almost as though staying in a private island residence.
Throughout the accommodation, natural materials, understated furnishings and a calm tonal palette allow the architecture, light and views to take centre stage.
A 55-metre pool overlooking the Aegean
At the heart of the hotel lies an impressive 55-metre swimming pool, visually designed to flow towards the Aegean beyond.
Surrounded by Mediterranean vegetation and elegant lounging areas, it becomes one of the hotel’s defining daytime spaces. It is also one of the clearest expressions of Avant Mar’s slow-luxury philosophy: long afternoons by the water, carefully crafted cocktails and the Parian horizon stretching into the distance.
Matsuhisa Paros: Nobu arrives in the Cyclades
Gastronomy is one of the strongest reasons to consider Avant Mar among Greece’s standout luxury hotels.
Its flagship culinary destination is Matsuhisa Paros, built around the cuisine of internationally renowned chef Nobu Matsuhisa. Opened on the island in 2023, it marked the arrival of Nobu-style cuisine in Paros.
Set within an elegant Mediterranean garden beside the sea, the restaurant features an open kitchen and sushi bar while showcasing the Japanese and Peruvian influences that have defined Chef Matsuhisa’s international culinary legacy.
Signature dishes include Yellowtail Jalapeño, Black Cod Miso and Rock Shrimp, alongside sushi, sashimi and a selection of hot dishes.
The restaurant has also gained significant recognition, receiving an FNL Best Restaurant Award in 2024 and a Toques d’Or Award in 2026.
From breakfast to sunset cocktails
Avant Mar’s culinary experience continues throughout the day at Thymes, its Greek-inspired all-day restaurant.
Beginning with breakfast and continuing through the afternoon, Thymes serves fresh delicacies, locally sourced ingredients, creative dishes, salads, carpaccio and poolside cocktails.
Figs, the hotel’s pastry boutique, draws on Greece’s rich culinary heritage to offer a contemporary interpretation of traditional sweet flavours.
As evening approaches, The Bridge G&T Bar becomes another focal point. Located at the heart of the property and overlooking the Aegean, it specialises in gin-based cocktails and signature drinks designed for long summer evenings.
Wellness beneath the Parian sky
Wellness is equally central to the Avant Mar experience.
The hotel’s Wellness Area offers massages, revitalising rituals and treatments using luxury Cinq Mondes cosmetics. It also includes a heated pool maintained at approximately 28°C, alongside areas dedicated to fitness and relaxation.
Rather than treating wellness as an isolated spa experience, Avant Mar integrates it into its wider philosophy: slowing down, reconnecting with the body and rediscovering the natural rhythm of island life.
An outdoor library and Greek high jewellery
Some of Avant Mar’s most memorable details are also among its most understated.
Aesop’s Corner, an outdoor library set within the Mediterranean garden and inspired by the legendary Greek storyteller, creates a secluded place for reading and contemplation.
The hotel is also home to a boutique by internationally acclaimed Greek high-jewellery designer Nikos Koulis, celebrated for his distinctive contemporary aesthetic and exceptional craftsmanship.
Discovering Paros from Avant Mar
The Avant Mar experience extends well beyond the hotel itself.
Its team can arrange private tours, car hire, water sports, restaurant reservations, wine tastings, pottery and ceramics workshops and experiences centred around Paros’ historic marble tradition.
Private yacht excursions can also take guests across the Aegean to hidden coves, secluded beaches and neighbouring islands, offering another perspective on the Cyclades.
This connection between property and destination is essential to Avant Mar’s identity, allowing guests to discover a sophisticated yet deeply authentic side of Paros.
A new benchmark for Greek hospitality
Since opening, Avant Mar has received a growing number of hospitality distinctions. These include Best Greek New Boutique Hotel and Best Greek Hotel Restaurant at the 2023 Greek Hospitality Awards, alongside recognition at the 2024 Greek Hotel of the Year Awards in categories including Boutique Hotel, Gastronomic Hotel–Resort, Summer Hotel–Resort and Most Scenic Location.
These accolades underline an offering that extends far beyond its privileged location.
Avant Mar represents a new generation of Greek hotels where luxury is defined by authenticity, privacy, gastronomy, design and wellbeing. It is a place where guests do not need to choose between the cosmopolitan rhythm of Naoussa and the tranquillity of the Aegean; both exist just moments apart.
On an island that has become one of the Mediterranean’s most coveted destinations, Avant Mar stands out as one of Paros’ essential luxury hotels and one of the properties best representing the new face of Greek luxury.
— The Luxury Trends Magazine (Luxury Magazine) © Avant Mar Hotel & Suites images.
