The Swedish firm Nordaq, is expanding its international presence with a purified water model that unifies flavor, quality and sustainability. Its patented technology makes it possible to offer the same sensory experience in any destination worldwide. In this context, Nordaq strengthens its positioning as a strategic partner for luxury hotels and high-end restaurants seeking operational excellence and an approach aligned with new environmental standards.
The origin of Nordaq lies in a project centered on sustainability, aimed at developing a solution capable of delivering water with a pure and stable taste anywhere in the world, without the need for transportation or industrial bottling. Its advanced filtration system, capable of purifying down to 0.03 microns, a level of precision unmatched by any other global company, preserves the mineral character of the water while removing impurities, odors and unwanted flavors. This technical precision has become decisive for Michelin-starred chefs, sommeliers and fine-dining operators who require a neutral profile that enhances complex culinary experiences.
The brand’s international expansion includes presence in more than 65 countries and collaboration with over 700 five-star hotels, illustrating the consolidation of a system adaptable to different hospitality models. Its growth in the Middle East is particularly significant. The region has become one of the company’s most dynamic markets, where ultra-luxury resorts naturally align with Nordaq’s technical and sustainable approach. Since entering the UAE in 2019, partnerships with leading establishments in Dubai and Abu Dhabi have strengthened a shared vision aimed at reducing waste, optimizing resources and elevating service coherence. The company has expressed its intention to reinforce its collaboration within the hotel ecosystem of Ras Al Khaimah, reflecting the region’s growing demand for premium and environmentally responsible solutions.
A fundamental component of the company’s identity is its commitment to sustainability as a driver of innovation. Nordaq believes that leadership in this field requires not only offering an efficient product but also establishing a reference framework for the entire industry. Its reusable glass bottling system, made from recycled materials and designed to integrate discreetly and elegantly into table service, is part of a strategy designed to drastically reduce waste from single-use plastics and disposable glass. Investment in R&D, together with rigorous quality standards at every stage, has resulted in a premium product with a higher cost than traditional bottled water; however, the company intentionally collaborates with luxury brands because they have the capacity to influence the sector and generate a broader impact.
In 2023, Nordaq’s customers eliminated more than 109 million single-use plastic bottles, a figure that highlights the system’s transformative potential. This reduction responds not only to the need to minimize waste but also to a global trend that prioritizes more efficient operations and responsible consumption models. For food & beverage directors, interior design consultants and hotel operators, Nordaq’s value lies both in its technical reliability and in the coherence it brings to environmental responsibility programs. Its compact and energy-efficient system, adaptable to professional kitchens, cocktail bars or service areas, helps optimize daily operations without compromising service excellence.
Nordaq’s strategic vision is based on the idea that contemporary luxury is defined not only by aesthetics but also by consistency, precision and responsibility. For Johanna Mattsson, CEO of the company, the mission is to demonstrate that sustainability can coexist with the highest standards of quality and design, creating a wider ripple effect by partnering with prestigious brands that prioritize environmental criteria and inspire others to adopt more efficient water solutions.
In a market where guest expectations evolve rapidly, water has shifted from being a functional element to becoming a strategic component of the hospitality experience. Nordaq’s growing presence in renowned projects, from urban resorts to remote properties requiring operational autonomy, reflects a change in paradigm within the sector. The ability to offer a uniform, technically advanced and environmentally respectful product has become a differentiating factor for brands seeking to strengthen their identity in an increasingly competitive global landscape.
With a consolidated international presence and a model that combines technology, sustainability and sensory excellence, Nordaq is emerging as a decisive force in redefining water service within the world of luxury hospitality. Its approach anticipates a future in which water management will become a key indicator of quality, innovation and environmental commitment for high-end hotels and gastronomic establishments.
The Luxury Trends (Luxury Magazine – Revista de Lujo) © Nordaq images
