The House of Dior unveils a new sensory experience at its historic headquarters on 30 Avenue Montaigne, where fashion, art, and gastronomy coexist under a unified vision of luxury.

French chef Yannick Alléno, holder of a total of 17 Michelin stars, becomes the new executive chef overseeing the gastronomic spaces of the maison: the Monsieur Dior restaurant, Le Café Dior, and the Le Jardin Dior pâtisserie.

Fashion and gastronomy: a estrategic aliance

This collaboration between Dior and Yannick Alléno is part of LVMH’s strategy to expand the luxury experience beyond fashion. The maison thus strengthens its position as a symbol of the French art of living, where creativity is expressed both in a haute couture gown and in a meticulously crafted dish.

With this partnership, Dior reinforces its message: luxury is an art to be experienced with all the senses.

a menu inspired in haute couture

Alléno has conceived a menu that reads like a fashion collection: dishes that combine technical precision, visual beauty, and artistic sensitivity. Inspired by Christian Dior’s gardens and his love of nature, the chef presents creations that evoke flowers, fabrics, and perfumes.

Highlights include the “Filet de Sole Diorissimo,” glazed baby vegetables infused with rose essence, and a reinterpretation of the classic Soufflé Montaigne, a tribute to the maison’s timeless elegance. Each dish serves as a culinary metaphor for the Dior style: refined, poetic, and bold.

an iconic set in Paris

The restaurant, located in the heart of Parisian luxury, reflects the maison’s signature aesthetic: interiors in soft ivory and Dior gray, with tableware and glassware created exclusively for the occasion. The atmosphere evokes the serenity of a couture atelier, where every detail is designed to celebrate both heritage and modernity.

Chef Alléno, known for his scientific approach to French cuisine, rooted in extraction and fermentation techniques, redefines gastronomic luxury with a contemporary vision.

An experience for all five senses

In a world where luxury is often reduced to the superficial, Dior and Yannick Alléno remind us that true sophistication is born from emotion.

Through this alliance, the French maison transcends fashion to reach the intangible, the art of living, of savoring, of engaging all five senses with every bite. At 30 Avenue Montaigne, amid aromas, textures, and sensations, a new form of luxury emerges: one that is not displayed, but tasted.

© Images from LVMH