Graff, the historic British house specializing in high jewelry, continues to be recognized worldwide for its unparalleled mastery of the diamond. Since its founding, the firm has developed a distinctive working model within the industry, maintaining complete control over every stage of the process, from the sourcing of the stones to their transformation into finished pieces. This approach, which combines tradition with technical excellence, has enabled Graff to build a reputation closely associated with quality and exclusivity.

The starting point of each creation begins with the arrival of a rough diamond, whose evaluation requires an exhaustive analysis by the house’s gemologists. This specialized team spends months studying the characteristics of each stone, determining the cut that will best optimize its clarity, brilliance, and overall potential. This initial stage is crucial, as it determines the diamond’s final destiny and defines the working strategy that the craftsmanship team will follow.

Once the approach has been determined, the stone moves to the London workshop, the creative and technical heart of the house. There, master cutters and polishers apply traditional techniques that have been refined over generations. Their work demands extreme precision, focus, and a deep understanding of how each diamond behaves. In a sector where speed is often a decisive factor, Graff maintains a deliberately measured pace, aimed at preserving the highest quality of every piece. Some creations can take years to complete, reflecting the house’s commitment to artisanal excellence.

Throughout its history, Graff has worked with some of the most significant diamonds on the international market, many of which have later become part of private collections, museums, or prestigious auctions. This track record has further strengthened the house’s position within the high jewelry sector and has helped consolidate its association with stones of exceptional rarity and quality.

With a combination of tradition, innovation, and unwavering dedication to the diamond, Graff remains an indisputable reference in the global high jewelry landscape. Its integrated approach and commitment to perfection continue to place the British maison in a prominent position within an increasingly competitive and demanding market.

©Images from Graff