De Beers Group, a global benchmark in the diamond industry, announces the launch of Diamond Is Forever, a book that celebrates the history and cultural impact of its emblematic advertising campaign. This publication commemorates more than 75 years of influence in the luxury and jewelry market, consolidating the symbolic value of the diamond in contemporary society.

The book is presented as a comprehensive document that explores the evolution of the brand and its iconic phrase, considered a cornerstone in the construction of the concept of luxury and commitment. The initiative reinforces De Beers‘ position as a leader in the diamond narrative, offering a historical and cultural perspective of significant international relevance.

The creation of Diamond Is Forever stems from a collaboration between marketing experts, historians and creatives associated with De Beers Group. The editorial project gathers images, testimonies and analyses that illustrate how this campaign has shaped the global perception of the diamond as a symbol of love and exclusivity.

The book also highlights the participation of key figures in the luxury and advertising industries, who provide a critical and strategic view on the impact of this phrase on popular culture and the international market. This multidisciplinary approach enriches the narrative, placing De Beers at the center of a global phenomenon.

The content of the publication covers the origins of the campaign in 1947 through to its evolution in the current context, where sustainability and ethics play a fundamental role. De Beers addresses how it has adapted its message to meet the demands of a more informed and discerning consumer, without losing the essence that has defined its brand for decades.

In addition, the book examines the campaign’s influence on the fine jewelry industry, highlighting its role in consolidating the diamond as an aspirational luxury good. Market analyses and case studies are included that reflect the sector’s transformation and De Beers‘ adaptation to new global trends.

The launch of Diamond Is Forever is accompanied by a series of international events and exhibitions aimed at promoting the cultural and commercial legacy of the campaign. These activities are directed at industry professionals, collectors and the general public interested in the history of luxury and jewelry.

With this initiative, De Beers Group reaffirms its commitment to innovation and the preservation of its heritage, consolidating its leadership in the global diamond market. The book positions itself as an essential reference for understanding the evolution of luxury and communication in the 20th and 21st centuries.

Among the highlights of this publication is the previously unpublished documentation and the collaboration with international experts in marketing, history and gemology. The book offers a unique perspective on how an advertising campaign can transcend its commercial function to become a cultural phenomenon.

Likewise, Diamond Is Forever is presented as an educational tool for luxury professionals, providing insights on brand building, heritage management and adaptation to changes in the global market.

With this launch, De Beers Group consolidates its position as a benchmark in the luxury industry, combining tradition, innovation and responsibility. The publication of Diamond Is Forever represents a milestone in the documentation and analysis of the cultural impact of the diamond in contemporary society.

-The Luxury Trends Magazine (Luxury Magazine) © De Beers Group images.