Guerlain expands its universe with a luxury home fragrance line
Guerlain, the emblematic French house of perfumes and luxury cosmetics, expands its universe with the launch of an exclusive line of fragrances for the home. This new collection ranges from candles to soaps, consolidating its presence in the luxury home segment. The launch is part of the brand’s diversification strategy, which seeks to transfer its…
Lamborghini adjusts its strategy for the launch of its first electric vehicle in the luxury market
Lamborghini, the iconic Italian luxury car brand, announces a significant strategic shift in its transition to electric mobility. The company has decided to postpone the launch of its first 100% electric model, initially scheduled for 2028, in favor of a more gradual, technology-driven strategy that prioritizes innovation and exclusivity in the high-end segment. This adjustment…
