Rimac confirmed that all ten units of the Nevera R Founder’s Edition were allocated in less than a week following a private presentation to selected clients. The move raises the bar for exclusivity in the high-performance automobile segment and cements an owner–brand relationship model that remains uncommon in the industry. At the heart of the announcement, Rimac Automobili positions membership in a club with access to internal processes as part of the value proposition.
In a market where scarcity has become a strategic category, automotive luxury is shifting toward formulas that combine engineering, community, and access. The Nevera R in Founder’s Edition form clearly embodies this trend: a series limited to ten units, sold privately and tied to an offer that goes beyond mere vehicle ownership. According to specialist outlets, the brand presented the car to clients months in advance, and the allocation of units was completed in under a week.
The differentiating factor is not limited to performance, even if the figures are decisive for understanding the project’s positioning. The model takes a sportier approach than the Gran Turismo character associated with the original Nevera, while retaining an architecture based on four electric motors, one per wheel, managed by Rimac’s in-house torque vectoring system. Stated output reaches 2,107 hp, with 0–100 km/h in 1.66 seconds and a top speed of 431.45 km/h, benchmarks that place Rimac on the technological frontier of the electric hypercar.
The most relevant development, however, is not only the technical specification sheet, but the design of the “belonging package” that comes with the purchase. Owners are integrated into the Founder’s Club, a privileged circle that includes priority invitations to product unveilings, participation in performance-focused events, and direct access to key facilities via a personalized card. The club’s scope extends into the Bugatti Rimac orbit, adding an institutional layer and a formalized backstage access few brands offer in such explicit terms.
That club logic is completed by a component of soft governance: the opportunity to take part in strategic conversations and, to some extent, influence the direction of research and development. The articles consulted describe this participation as having a “voice” in internal debates about future projects, an approach that brings the automobile closer to co-creation models seen in other luxury domains, from high watchmaking editions shaped by collector committees to bespoke yacht-building programs. In positioning terms, Rimac turns the buyer into an interlocutor, not merely the end recipient of the product.
Customization is the other pillar that helps explain how quickly the ten units were allocated. Specification takes place at the brand’s campus in Zagreb, in private sessions with the founder and the design team, including design director Frank Heyl, supported by real-time visualization tools such as V-RED. The aim is not to offer a closed list of options, but to enable a process in which materials, finishes, and colors evolve in step with the conversation, producing a distinct outcome for each car.
From an aesthetic standpoint, the series is defined by a two-tone body treatment and an ultra-fine central line, described in millimeters, that integrates graphic references to the brand. More than an ornamental cue, the approach is presented as a way to emphasize the car’s geometry and to differentiate it from the rest of the range. The intensive use of carbon fiber and the work on aerodynamics align with the goal of turning the Nevera R into a more performance-oriented platform, without losing the collectible dimension required by the segment.
The narrative also rests on measurable milestones. Reports point to a set of records validated in 2025 and to the brand’s transition from a “garage” phase to its current industrial scale. That historical thread functions less as nostalgia than as legitimation: in a sector where century-old manufacturers coexist with new technology players, credibility is built through results and through a community willing to fund the next leap. By integrating access, guidance, and an ongoing relationship, the Founder’s Edition acts both as a top-tier loyalty instrument and as a mechanism of social validation within the global automotive elite.
Exclusivity is no longer defined solely by the object itself, but by the access system that surrounds it. Rimac has bundled extreme performance, limited production, and participation in corporate culture into a single proposition. In a context where luxury seeks differentiation through innovation and selective proximity to the creator, the Nevera R Founder’s Edition stands out as a reference case for understanding where automotive hyper-luxury is heading in the electric era.
The Luxury Trends (Revista de Lujo – Luxury Magazine) © Rimac Automobili imágenes
